EduConnect: Business Model Canvas

An Online Learning Portal for B40 Students

Key Partners

  • Ministry of Education
  • Teach For Malaysia, Yayasan Hasanah
  • Universities (tutors/interns)
  • Telekom Malaysia, Google for Education
  • Device vendors

Key Activities

  • Content creation (Malaysian syllabus)
  • Live/recorded tuition
  • Onboarding/support
  • Data security/privacy compliance
  • Outreach & partnerships

Key Resources

  • Dev & content team
  • Cloud/server infra
  • Tutor network
  • Partnership agreements
  • Device/testing lab

Value Proposition

  • Free, high-quality digital learning
  • Adaptive tools, live tuition, exam prep
  • Safe, privacy-first for children
  • Parental engagement features
  • Local curriculum focus

Customer Relationships

  • Automated onboarding/helpdesk
  • Parental dashboard
  • Push notifications
  • Feedback surveys
  • Community forums

Channels

  • Web portal, Android/iOS app
  • School networks, WhatsApp
  • Facebook, Telegram groups
  • Partner/NGO platforms

Customer Segments

  • B40 students (primary/secondary)
  • Parents/guardians
  • Teachers (schools)
  • NGOs, MoE

Cost Structure

  • Staff salaries
  • Cloud & server costs
  • Content licensing
  • Support & events
  • Marketing
  • Privacy/compliance

Revenue Streams

  • Govt/NGO grants & CSR sponsorship
  • Institutional subscriptions
  • Corporate branding/partnerships
  • Future: micro-fee for premium tools (optional, always free for B40)